All States Trailer Spares
A packing package with personality
— PROJECT DUTIES
Graphic Designer
— DATE
November 2023
Who: All States Trailer Spares is an Australian, family owned distributor of trailer spares to the Automotive, Industrial, Hardware, Retail and OEM markets in Australia and New Zealand. All States Trailer Spares was started by Peter Hilton in 1997 when, after working in the trailer industry for 10 years Peter saw a need for a Trailer Parts supplier that could consistently deliver high quality parts at a competitive price. I worked as an in-house Graphic Designer for All States Trailer spares in 2023.
Goal: For this project the task was to create Packing Postcards and Google Review business cards. The objective for the two pieces was to elevate their visual aesthetics from previous iterations, infuse additional personality, and boost Google reviews. The design aimed to both utilize and advance the existing branding strategy, ensuring a seamless cohesion across all brand materials.
Outcome
The All States Trailer Spares team was delighted to find themselves well-represented in the design, and customers not only enjoyed the upgraded visuals but also valued the opportunity to identify the team members responsible for packing their orders. As a result, the team is consistently receiving more positive Google reviews.